White Paper For Safe Roads in 2050 Achieving Zero Work-Related Road Deaths Contribution to the Action Plan for the Decade of Action for Road Safety (2011-2020) The White Paper For Safe Roads in 2050 is the outcome of discussions by members of a task force on work-related road safety who met at Challenge Bibendum Rio de Janiero 2010. In the wake of the United Nations General Assembly’s proclamation of the Decade of Action for Road Safety 2011-2020, dedicated to preventing road casualties, these experts took up the challenge of finding practical solutions for achieving zero work-related deaths by 2050. This white paper will be submitted to the World Health Organization as the private sector’s contribution to the Action Plan of the Decade of Action, with the hope that it will steer business and political leaders toward improvements in road safety.