RESEARCH ON THE CONSTRUCTION THOUGHTS AND COUNTERMEASURES OF TOURISM SCENIC BYWAY IN CHINA (Paper 730)

With the emergence and development of mass tourism, self-drive journey and global tourism strategies, as the main fulcrum supporting the quick development of tourism highway and tourism scenic byway have attracted attention from the whole country. And the construction of tourism highway has been carried out in many places. Under the background of “transportation and tourism are integrated; the benefits of development are shared”, such problems are emphasized by constructers in many places as how to adapt to the developing requirements in new period and new situation, how to play the basic role better in global tourism, how to achieve the function of promoting and improving development of industries along the line and of scenic spots and poverty alleviation, how to meet increasing relative needs of travelers and how to realize the sustainable development.