Traffic lights biker by Andreas Gessi
Mobility Management is a targeted approach for changing behaviour through encouraging use of more sustainable modes of transport such as walking, cycling and public transport. It requires information, organisation, co-ordination and effective marketing and promotion. It complements traditional traffic system management and (infrastructure orientated) transport planning to achieve a shift away from unsustainable vehicle use.
Mobility Management is particularly appropriate in developing country cities, because of its low costs and multiple benefits.
Read more in the gTKP Urban Mobility Topic Information Sheet on Mobility Management.