General Knowledge
IHS Global Insight
ITS America
Published in
Submitted by
Caroline Visser
Related theme(s)
USA and Canada (USC)
United States of America

Sizing the Intelligent Transportation Industry

The Market for Intelligent Transportation Systems in the U.S. and North America 2011

The Intelligent Transportation Society of America (ITS America) has completed a two-phase study, commissioned by the U.S. Department of Transportation Research and Innovative Technology Administration (RITA), to develop accurate and comprehensive estimates of the breadth and size of the U.S. and North American Intelligent Transportation Systems (ITS) markets. Prior to this study, the ITS industry, and particularly the private sector portion, had never been extensively characterized.

The study concludes that, in addition to the $48 billion U.S. ITS end-use products and services market, the rest of North America (Canada and Mexico) contributes another $4 billion in ITS revenues, for a total North American ITS end-use product and services market of $52 billion.

ITS is the collective term for the use of electronics, communications, and information processing technology to improve all aspects of the surface transportation system. As transportation management officials have over the past 10 to 20 years proactively applied ITS to solve transportation problems, they have been able to multiply positive impacts and improve the use of transportation resources. Such applications also have positive effects on transportation system efficiency and sustainability, safety, the environment, congestion, and traveler mobility and convenience.

Supporting research to advance the ITS industry, U.S. DOT RITA commissioned this supply-side study to better understand the scope, scale, and growth projections within the private sector, where service offerings, scale, visibility, and use by consumers and public agencies–particularly state and local government agencies–is growing. The study is based on a private sector survey of companies and extensive econometric modeling.