This is a community based action research titled “Promoting RS through Community Education Programs” which was jointly conducted by BRAC and Transport Research Laboratory, UK to helf documenting a costeffective “Good practice guidelines” to carry out road safety community education programmes in developing countries.
The study is based on empirical observation of local pedestrians’ behaviour, investigation (in-depth individual and household survey) and focus group discussions with different segments of the Betila community and on existing accident records. A “before and after intervention” evaluation process is also applied to see the impact of interventions in improving pedestrians’ knowledge and behaviour. To cope with local situations, a certain amount of flexibility and triangulation were also made among observation, investigation and existing accident information.