Type
Videos
Author
Cemusa
Organization
Cemusa (Spain)
Published in
2007
Submitted by
Peter Midgley, gTKP
Related theme(s)
Urban Mobility
Region
Europe (EU)
Country
Spain

Cemusa Bicycle Sharing Program

Outdoor advertiser Cemusa has been a late comer on the bike-sharing front and accordingly the public generally is not familiar with it. However, with the recent partnership with Bicincitta' on the Rome bike-sharing program and now, with the development of its own bike-sharing technology, it appears Cemusa has gotten itself a foothold. Cemusa has developed its own bike-sharing technology that is station-based and requires a smartcard for access. The bicycles and stations look similar to JCDecaux and Clear Channel programs. An improvement is that one bollard can unlock two bikes. This should equate to a cost savings in manufacture and construction, as fewer bollards need to be built and installed than JCDecaux's 4th generation Cyclocity technology which is in-use in Paris.