Outdoor advertiser Cemusa has been a late comer on the bike-sharing front and accordingly the public generally is not familiar with it. However, with the recent partnership with Bicincitta' on the Rome bike-sharing program and now, with the development of its own bike-sharing technology, it appears Cemusa has gotten itself a foothold. Cemusa has developed its own bike-sharing technology that is station-based and requires a smartcard for access. The bicycles and stations look similar to JCDecaux and Clear Channel programs. An improvement is that one bollard can unlock two bikes. This should equate to a cost savings in manufacture and construction, as fewer bollards need to be built and installed than JCDecaux's 4th generation Cyclocity technology which is in-use in Paris.
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Peter Midgley, gTKP